Do you agree or disagree with the following statement? Advertising can
tell you a lot about a country. Use specific reasons and examples to support
your answer.
Every country has its own culture and traditions. There is no doubt that
an advertising campaign conducted in Russia will not have the same affect here
in the United States. Let us take for
example advertisement of food and restaurants.
A huge amount of fast food stands suggest their services for breakfast,
lunch, dinner and supper here in Houston. The competition is very strong. Every
week you get in your mail-box an envelope with different types of discounts in
exchange for visiting them or ordering pizza. Watching TV you are also from
time to time invited to visit a restaurant in order to taste some delicious
food. It is not because it is easy to
make money cooking but because the demand for such service is high. First of
all, people like to go out sometimes to have dinner with friends. Second of
all, it is often impossible to drive home for lunch. It can be time consuming.
As for Russia, it is a great tradition to have dinner at home with the
family and go to the restaurant for big holidays. Additionally fast food is not
popular in Russia. So you will see advertisements of yogurts, coffee, dairy
products and juice instead of
restaurants and fast food stands.
In conclusion I would like to add that in order to succeed in
advertising campaign especially on the international market company must know
traditions, language and history of the country.
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